Changing the Perspective of a Game Provider - From a Single Product to a Player Journey

Name: Changing the Perspective of a Game Provider - From a Single Product to a Player Journey
Uploaded: 2026-01-16T00:00:00Z
Duration: 26 min 42 s

Sergey Shulgin, Chief Gaming Content Officer at SoftConstruct, joins us on The Huddle. Sergey discusses their approach to game development at Pascal Gaming, focusing on the balance between quantity and quality of games, the importance of player engagement metrics and strategies for enhancing operator revenue. They also touch on the significance of branding and the company’s evolving relationship with partners in the B2B space.

- Increasing game frequency to meet player expectations

- Balancing quantity and quality for operator revenue

- Evolving B2B relationships for mutual success

- Refreshing brand identity to enhancing player experience

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