System & Software / Sportsbook Suppliers

The Art of B2B Selling - Engagement, Global Strategy & Tier-One Deals

Name: The Art of B2B Selling - Engagement, Global Strategy & Tier-One Deals
Uploaded: 2026-02-26T00:00:00Z
Duration: 38 min 18 s

Andrew Cochrane, CCO at Soft2Bet, joins us on The Huddle. Andrew discusses the importance of a consultative sales approach in the B2B gambling technology sector, effective strategies for managing work-life balance, and the evolving role of AI in enhancing player engagement and retention. But we don't stop there; zoning in on industry change past and future – we reflect on how gambling has changed over the last 10 years, and what could be to come in the next 10.

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