What Makes the Perfect Event? - Festivalisation, Wellness & Return on Experience

Name: What Makes the Perfect Event? - Festivalisation, Wellness & Return on Experience
Uploaded: 2026-05-11T00:00:00Z
Duration: 41 min 54 s
Description: Shona ODonnell, Founder at SO Events, joins us to give SO Events' view on all things trade shows & conferences. Shona discusses location's importance for events, the role of AI in personalising experiences and the need for diversity in the industry.

Shona ODonnell, Founder at SO Events, joins us to give SO Events' view on all things trade shows & conferences. Shona discusses location's importance for events, the role of AI in personalising experiences and the need for diversity in the industry.

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