Analysis

Gambling's top job: What awaits Dafne Guisard as CEO of Aristocrat?

Trevor Croker is leaving behind a formidable slots business and a demanding act to follow. As Guisard prepares to take over, a $1bn digital target is just one of many items competing for space in her in-tray…

· 6 min read
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Key Points
Guisard brings technology, consumer-brand and transformation experience, with a comparatively short gambling-sector track record
Protecting Aristocrat’s slots leadership and intellectual property remains fundamental
Interactive needs faster, profitable growth to reach its FY2029 $1bn revenue target
Social casino distribution, capital allocation and regulatory risk will compete for attention

Dafne Guisard is preparing to take one of gambling’s biggest jobs, with a predecessor who has made the comparison particularly challenging. 

Under Trevor Croker, Aristocrat’s market capitalisation has quadrupled to almost AU$40bn (US$27.3bn). Guisard, today named the supplier's CEO-elect, is expected to succeed Croker in April 2027 – subject to regulatory pre-approvals. She will relocate from London to Las Vegas; Croker will support the transition for 12 months from the announcement.  

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Gambling's top job: What awaits Dafne Guisard as CEO of Aristocrat?

Trevor Croker is leaving behind a formidable slots business and a demanding act to follow. As Guisard prepares to take over, a $1bn digital target is just one of many items competing for space in her in-tray…

6 min read • • By Jack Found
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