Trevor Croker

Trevor Croker was appointed CEO of Aristocrat in 2017, after almost 15 years with the company.

Under Croker's leadership, the Australian online and land-based casino supplier went from AU$2.4bn (US$1.72bn) to AU$6.3bn in total revenue. 

Following the success of the 2025 financial year, Croker expressed the company's plans to focus on new market opportunities, with a scheduled launch in the UAE in 2027.

Career journey

After forgoing university, Croker began volunteering and later running the Port Douglas Surf Club in North Burleigh, Australia. Having been a member of the club since he was 12 years old, the CEO described his experience as the most "profound" of his life.

In an interview with the Financial Review, Croker said that at the club he learned how to be focused and committed, a lesson he carried with him for the rest of his career.

While working at the surf club, he was offered a job in sales at a Melbourne-based brewing company as Sales Director. This opportunity kickstarted his career. 

Since then, Croker has held several senior leadership positions, mainly in consumer goods, until 2009, when he was asked to join Aristocrat by former CEO Jamie Odell.

Starting as Managing Director for Australia, New Zealand and Asia Pacific, Croker climbed the corporate ladder until succeeding Odell in 2017. 

Taking on Aristocrat

Prior to joining the company, Croker expressed concern about working within the gambling industry. In the interview with the Financial Review, the now CEO explains how he looked to his family for guidance before taking on the role at Aristocrat.

Ultimately, Croker decided to accept Odell's offer but tried to put responsible gambling at the centre of what he would do. During his tenure at Aristocrat, he didn't shy away from bringing social issues to the boardroom and speaks candidly about wanting to focus on responsible gaming measures. 

Since his appointment to CEO in 2017, Croker has led the company through continuous growth. When he took the reins, Aristocrat was reported AU$2.4bn in total revenue, but in 2025 the company generated more than $6bn. 

Croker was able to achieve this, in part, through a series of strategic acquisitions and sales. In 2017, the company acquired developer Plarium and Big Fish Games before selling both in 2025 to focus on mobile social casino games.

When addressing the sale, Croker said: “Aligned with our overall growth strategy, the sale of Plarium and, more recently, Big Fish Games’ social casual assets, were important milestones as we focus on opportunities to leverage our strength in creating slot content.

“Product Madness is now a focused Social Casino business, and all three segments are fully aligned with our strategic priorities and clear content strategy.”

Perhaps the hardest time for the Aristocrat CEO came in 2022, when the company's $2.84bn bid to acquire Playtech was rejected. 

In 2024, the company purchased NeoGames for about $1.2bn, forming Aristocrat Interactive, which covers online real-money gaming, iLottery and sports betting technology.

Croker's tenure Aristocrat

During the supplier's annual general meeting at the beginning of 2026, Croker went over the financial performance and long-term growth strategy for the company. 

In 2025, revenue increased by 11%. Croker attributed these strong financial results to the company's investments in technology and appropriate organisational changes. 

At the beginning of 2026, the supplier announced the acquisition of Gaming Analytics. Specialising in real-time player analytics, slot performance optimisation and automated marketing tools, the technology aligns with Aristocrat's plan to expand its platform operations capabilities. 

With the addition of Gaming Analytics, the company provides operators with improved decision-making tools and richer operational insight. 

In September 2026, Aristocrat launched the latest slot title in its portfolio, Timber Wolf Mega Stampede, expanding its presence in North America. The company had also previously launched its Tiki Fire slot game exclusively for players in the region, through Aristocrat Interactive. 

Beyond his role as CEO of Aristocrat, Croker has served as a member of several boardrooms.

From 2020 to 2022, he was Chairman of the American Gaming Association (AGA). Moreover, Croker is currently on the Advisory Council of the International Centre for Responsible Gaming. Croker is also on the board of the Cerebral Palsy Alliance Research Foundation.

How has Aristocrat fared at the Global Gaming Awards?

During Croker's tenure, Aristocrat has landed multiple Global Gaming Awards, regularly winning multiple in one ceremony – one of the very few companies to achieve this with such consistency.

Indeed, at the Global Gaming Awards Americas 2026 in Las Vegas, Aristocrat Gaming won both the Class II and Class III Land-Based Supplier of the year Awards, while its Monopoly Big Board Bucks game won Land-Based Slot of the Year.

A farewell to the company

In November 2026, the supplier announced that Croker would retire by April 2027. Dafne Guisard, who joined in February 2026, will succeed him. Guisard was previously serving as Aristocrat's Chief Commercial Officer for Europe, the Middle East and Africa; she also oversaw the company's Product Madness social casino business, which generated more than US$1bn in revenue in 2025.

Croker will support Guisard's transition into the role for 12 months after the announcement. This departure concludes Croker's more than 18 years in senior leadership at Aristocrat, including over a decade as CEO. Guisard's appointment is still subject to regulatory approvals; however, Chairman Neil Chatfield believes this internal appointment would support continuity as the company prepares for its next phase of development.