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Bulgaria’s 2024 advertising restrictions have faced enforcement issues, with loopholes allowing gambling ads to remain visible.
As regulators face growing questions over how to protect financially vulnerable players, welfare recipient-based gambling restrictions emerge in Europe.
The injunction covers Aviator-related marks, including the logo, plane graphic and audiovisual elements of the game.
For gaming businesses looking towards Southeast Europe, there is more to consider than simply market growth, and in just six weeks, the inaugural SPARK (Software, Payments, Affiliates, Revenue Kickoff) 2026 will put those questions directly to the operators, affiliates and providers navigating the region, when it takes place in Sofia, Bulgaria, on 19 – 20 October.
Cirsa currently generates around 13% of its EBITDA online, compared with more than 65% at Lottomatica, leaving the Italian operator targeting digital expansion across Spain and other markets.
Operator growth in 2026 is shaped by shifting regulations, rising taxes, and the emergence of new verticals such as slots streaming, prediction markets, and hybrid sports casino products all while managing the operational weight of running multi market businesses. For established operators, the challenge is no longer adopting more technology, it is ensuring that technology strengthens the organisation rather than complicating it.
Pressure on the Government is growing as media and politicians highlight continued gambling advertising online and on billboards despite the 2024 restrictions.
Why Sweepstakes Technology Needs to Start With the P&L
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