Mindway AI, a spin-out of Aarhus University in Denmark, is at the precipice of this transformation, converting over a decade of research in neuroscience, neuroimaging, and problem gambling into innovative, AI-driven safer gambling solutions.
Our dual solutions - GameScanner and Gamalyze - embody our innovative approach to mitigating problem gambling.
GameScanner acts as a virtual psychologist, detecting at-risk behaviour with 87% accuracy (Tested by GLI), a rate that rivals human experts. This high accuracy enables early identification and intervention, ultimately promoting more sustainable gambling behaviours and reducing operational burdens on gambling operators.
Gamalyze revolutionizes the traditional self-assessment process with a gamified approach, offering players valuable feedback and guidance tailored to their decision-making processes. By utilizing insights from neuroimaging, the tool provides a unique and engaging experience for users, addressing common issues associated with self-test questionnaires, such as misinterpretation.
AI: Pioneering Responsible Gambling Solutions
Neuroimaging offers a glimpse into the brain, enabling us to explore the biological roots of both typical and problematic gambling behaviours. By incorporating insights from neuroscience and human expertise, we are constantly enhancing our flagship solution, GameScanner. This cutting-edge technology allows operators to effectively implement evidence-based safety measures and engage with their customers sooner.
The iGaming sector faces a maze of compliance challenges, stemming from industry scrutiny, public perception, and a globally shifting regulatory landscape. As authorities worldwide introduce new regulations to curb operator activities and increase player safety, staying abreast of these changes is crucial. AI-powered solutions like GameScanner help alleviate this challenge by providing risk assessments at both the aggregate and individual player levels. This not only aids operators in avoiding fines and reputational harm but also ensures full regulatory compliance.
Simplifying Documentation and Reporting
Tools like GameScanner streamline compliance reporting and auditing, leading to substantial time and potential cost savings. Automation liberates valuable resources, allowing staff to concentrate on strategic initiatives. Moreover, AI tools deliver comprehensive, real-time reports that improve transparency and data accuracy—essential elements in showcasing compliance and ensuring data integrity.
Reducing Human Error and Boosting Efficiency
Relying on AI for compliance management might seem daunting, yet it significantly reduces human error, a frequent cause of compliance issues. By minimising mistakes, operators can steer clear of costly errors that might jeopardise their reputation and finances. At Mindway AI, our algorithms receive continual training and updates from our expert panel, which includes seasoned experts in gambling addiction, research, and psychology. This panel meticulously examines thousands of player gambling patterns, using their insights to refine and enhance GameScanner’s algorithms. In doing so, we combine expert human insight with our advanced automated software.
Regulatory compliance transcends simply appeasing authorities; it's about nurturing a culture of player safety and sustainability in gambling. As operators increasingly understand the importance of player safety for sustained success, they are prioritising responsible gaming strategies.
A Path of Progress
Our commitment to excellence in behavioural monitoring is reflected in our partnerships and achievements. We currently operate in 65 jurisdictions and monitor nearly 15 million active players monthly. Our collaboration with Crown Resorts in Australia last October marked a major milestone, representing our most extensive integration into the physical casino domain. Recent partnerships with industry leaders such as DraftKings and PrizePicks in various US states, PepperMill Casino in Belgium, and ATG in Sweden highlight the growing reach of our technology and its promising future for responsible gaming.
Mindway AI remains at the forefront of responsible gambling innovation, harnessing the power of AI to establish safer, more secure gaming environments globally. As we continue our journey, we are eager to shape the future of player safety and effect real change in the industry.
About Us: What does Mindway AI do?
Managing a rapidly evolving and complex regulatory landscape
Where Player Protection is at now and where it is headed in the US?
Webinar Session
Join us for an insightful exploration into the future of player protection at the "Beyond the Month Webinar 2026: The Future of Player Protection in the US: Trends, Innovations, and Challenges," proudly presented by Mindway AI.
Taking place Thursday, April 23rd, this event promises to deliver valuable strategies and insights into tackling problem gambling throughout the year—not just during Problem Gambling Awareness Month.
This second annual webinar will feature discussions on trends, innovative technologies, and the regulatory challenges shaping player protection in the United States.
The panel includes:
Moderator: Niamh Gallagher, Senior Marketing Manager, Mindway AI
Phil Sherwood, Senior Director of Responsible Gaming, PrizePicks
Dr. Travis Sztainert, Director of Research and Education, The International Center for Responsible Gaming (ICRG)
Paul Buck, CEO & Founder, EPIC Global Solutions
Rasmus Kjaergaard, CEO, Mindway AI
Date: Thursday, April 23, 2026
Time: 12pm EDT // 9am PDT // 5pm BST // 6pm CEST ��
Where: Online
Don’t miss this opportunity to engage with industry leaders and explore the future landscape of player protection.
Secure your spot by registering here: https://mindway.ai/news_and_knowledge/beyond-the-month-webinar-2026-the-future-of-gaming-in-the-us-market-trends-innovations-and-challenges/
