Overview

Underdog is a rapidly growing sports gaming company, established in 2020. The company focuses on creating innovative games and products tailored for American sports fans. Since its inception, Underdog has developed three of the most popular fantasy games currently available.

One of the notable achievements of Underdog is the successful launch of the largest contest in fantasy sports history, a $15 million NFL Best Ball tournament. This milestone highlights the company's commitment to enhancing the fantasy sports experience for its users.

Underdog operates within a modern tech environment, which supports in-house product development. This approach enables the company to consistently provide high-quality experiences and continuously improve its offerings for sports gaming enthusiasts.

Latest News

  1. IG-q4 IG Group applies for UK gambling licence ahead of sports prediction markets 23 Oct 2026
  2. Underdog Tennessee Underdog files lawsuit against Tennessee regulators over prediction market operations 16 Oct 2026
  3. q3-underdog Underdog estimates Q3 handle at $1.075bn, up 199% year-over-year 9 Oct 2026
  4. Ohio Cease and Desist Robinhood, Polymarket among 10 operators sent cease-and-desist orders in Ohio 6 Oct 2026
  5. Underdog Birches Underdog and Birches Health partner to enhance responsible play resources 22 Sep 2026
  6. Catherine Hanaway Missouri AG issues cease-and-desist letters to six prediction market operators 18 Sep 2026
  7. Prediction market legal analysis Prediction market mayhem: The latest legality update on Kalshi, Polymarket & more… 11 Sep 2026
  8. fed-underdog Underdog sues New Mexico as prediction market jurisdiction battle widens 9 Sep 2026
  9. Underdog IG Group Analysis IG Group-Underdog: How does mega merger impact UK investment, Kalshi & FanDuel? 31 Jul 2026
  10. Underdog IG Group IG Group acquires Underdog for $1.3bn to ‘accelerate’ US prediction market entry 30 Jul 2026
  11. usa-predicts Underdog moves prediction markets onto wholly owned exchange 20 Jul 2026
  12. Underdog appoints Nick Lundgren as new Chief Legal Officer Underdog appoints Nick Lundgren as new Chief Legal Officer 6 May 2026
  13. idPair expands self-exclusion program across all 50 US states with operator partnerships idPair expands self-exclusion program across all 50 US states with operator partnerships 10 Mar 2026
  14. underdog-contracts Underdog acquires Aristotle Exchange entities to launch prediction market exchange 10 Mar 2026
  15. Utah: How sports betting’s undefined path is affecting the US regulatory balance Utah: How sports betting’s undefined path is affecting the US regulatory balance 28 Jan 2026
  16. Circa Sports replaces Underdog as official partner of Kansas City Royals Circa Sports replaces Underdog as official partner of Kansas City Royals 26 Jan 2026
  17. underdog-savings Underdog’s GuardDog fund backs savings platform Regen 22 Jan 2026
  18. coalition for prediction markets appoints two former politicians as leaders Two ex-congressmen to lead the Coalition for Prediction Markets 13 Jan 2026
  19. New Kalshi-led coalition: SPGA shortcomings a cautionary tale? New Kalshi-led coalition: SPGA shortcomings a cautionary tale? 12 Dec 2025
  20. Underdog to cease sports betting operations in North Carolina Underdog to cease sports betting operations in North Carolina 11 Dec 2025
  21. joe maloney joins sports betting alliance as new ceo Sports Betting Alliance appoints the AGA's Joe Maloney as new CEO 11 Dec 2025
  22. Kalshi-led Coalition for Prediction Markets formed  Kalshi-led Coalition for Prediction Markets formed 11 Dec 2025
  23. Underdog steps away from Missouri sports betting market Underdog steps away from Missouri sports betting in favor of predictions 26 Nov 2025
  24. sports betting semantics Sports betting and sweepstakes: Semantics, search engines and splitting hairs 12 Nov 2025
  25. Predictions Analysis Everything you need to know about prediction markets in the US 21 Oct 2025
  26. Underdog Kansas City Underdog secures Missouri market access through Kansas City Royals partnership 7 Oct 2025
  27. crypto logo Underdog partners with Crypto.com to launch sports prediction markets in the US 4 Sep 2025

In The Magazine

  1. Payments Predictions Payments Focus: How prediction markets offer a risk & reward venture to payment providers 19 Oct 2026
  2. G2E 2026 Biggest Themes The themes of G2E: Predictions, Tribal sovereignty and iGaming 9 Sep 2026