Founded in 2022 by Joey Levy and Jake Paul, Betr aims to create the world's first real money gaming super app. The company's initial product, Betr Picks, was launched in September 2023 and has rapidly attracted several hundreds of thousands of paying users, who have collectively won $250 million on the platform. Betr has also introduced Betr Arcade and plans to release additional gaming products within its app by 2025 to enhance its offerings.
Betr's gaming products feature a unique and simplified user interface designed for casual sports fans and gamers, allowing the company to tap into the under-penetrated online gaming market. The company's media division, Betr Media, is recognised as one of the fastest-growing sports gaming media brands in the U.S., contributing to user acquisition and retention strategies. Betr is supported by a range of investors, including Fuel Venture Capital, Aliya Capital Partners, and 8vc.
