Betr secures Tasmanian gaming licence as regulatory transition begins

Betr Entertainment has been granted a Tasmanian Gaming Licence by the Tasmanian Liquor and Gaming Commission (TLGC). The licence took effect on 7 July, allowing the ASX-listed wagering operator to transition its regulatory base from the Northern Territory to Tasmania.

The new licence took effect on 7 July and has been issued for an initial five-year term following what the company described as a multi-year assessment of Australia's regulatory frameworks. The move forms part of Betr's long-term strategy to operate under a jurisdiction aligned with its governance, compliance and responsible wagering priorities.

The company said the transition would be seamless for customers. Bets placed before 7 July will continue to be settled under its existing Northern Territory licence, which will subsequently be surrendered, while all new wagering and account activity will now fall under the supervision of the TLGC. Betr added that customers are not required to take any action and no material changes to its services or product offering are expected.

Chief Executive Officer Andrew Menz said the company looked forward to establishing a long-term presence in Tasmania while contributing to local employment and investment. He also thanked both the Tasmanian Liquor and Gaming Commission and the Northern Territory Racing and Wagering Commission for their cooperation throughout the licensing process.

The licence approval also supports the Tasmanian Government's ambition to attract investment and strengthen the state's digital economy. Treasurer Eric Abetz said the decision reflects growing business confidence in Tasmania and will result in Betr establishing an operational headquarters in the state, creating local employment opportunities.

Abetz added that Tasmania intends to modernise elements of its gaming legislation to better reflect the technology, governance structures and operating models of contemporary online wagering businesses. He said the planned reforms would maintain appropriate regulatory safeguards while ensuring the state's legal framework remains fit for purpose as the online wagering sector continues to evolve.