Betr has unveiled three executive promotions among its corporate staff, including Alex Ursa as COO, Alex Kuwada to the role of CMO and Mike Denevi taking over Chief Content Officer responsibilities.
Ursa and Denevi represent the first- and second-ever employees hired at Betr, respectively, with Ursa serving as a “foundation pillar” to the operator’s growth and Denevi maintaining the Head of Media role prior to his recent promotion.
"Alex Ursa and Mike Denevi are the first two people I hired at Betr – and I am thrilled to promote them to COO and CCO respectively, along with promoting Alex Kuwada to CMO. Alex Ursa is overseeing one of the most impressive product development feats in industry history – the development of a super app spanning several real money gaming products and prediction markets across one app and one wallet experience,” Betr Founder and CEO Joey Levy said.
“Alex Kuwada is successfully building a paid-organic marketing hybrid growth engine that has yielded the best unit economics in the industry. And Mike Denevi is overseeing the development of one of the strongest, most differentiated brands in the industry – that is also now the most followed.
“We would not be where we are today without these three executives and I am thrilled to continue scaling Betr into a category defining business with them."
As COO, Ursa will oversee the continued development and expansion of the industry's first super app, having spent eight years serving in various roles with Flutter Entertainment prior to joining Betr.
Kuwada will lead acquisition, retention, VIP and other key commercial functions, while Denevi will continue overseeing content and brand strategy for Betr.
In May, Betr acquired Ascent Capital Management, giving the operator a route into Commodity Futures Trading Commission-regulated prediction markets through an existing National Futures Association-registered introducing broker.
Betr plans to use the registration to support the launch of Polymarket-powered prediction markets inside its app later during 2026, including access to event contracts covering sports, politics, culture and other categories.
Betr formed a multi-year partnership with Polymarket on March 4 to begin offering a prediction markets product, including the ability to trade events contracts across sports, politics, culture and more
