Betr has launched a new “Super App” to merge the operator’s picks, prediction market, social sportsbook, social casino and arcade verticals, joining DraftKings and Fanatics in having introduced a consolidated application.
Alongside the debut of Betr 2.0, the operator also launched a new flagship campaign – Something Betr – starring actors Jeremy Piven and Adrian Grenier, Co-Founder Jake Paul and former NBA athletes Lonzo Ball and Gelo Ball.
Betr will begin a “phased rollout” of its prediction market capabilities in select US states, with a full release expected to commence “later this football season.”
The operator partnered with Polymarket in March to begin offering prediction markets to users, including the ability to trade sports-related events contracts.
"Betr today is a fundamentally different company than the one we launched, and Predictions going live is an important milestone that allows us to introduce Betr 2.0 and the Super App we've been building towards. Prediction markets are a natural and important extension of that strategy," Betr Founder and CEO Joey Levy said.
"Nobody knows exactly how the regulatory environment will play out, so having several products regulated differently within one unified experience gives us a differentiated position in the market.
“We are now the first consumer app to launch Polymarket markets, and we expect to be their largest consumer partner for some time. We plan on launching Rips soon and expect to have at least seven products live within the Betr super app by this time next year, all while rapidly improving and expanding our existing products."
DraftKings unveiled its “Super App” – DraftKings Sports & Casino – in March, while Fanatics mirrored the industry giant by launching Fanatics Sports & Casino on September 2.
Global Gaming Insider recently analyzed the introduction of “Super Apps” in sports betting and prediction markets, and whether FanDuel could follow in the footsteps of its competitors.
Betr Entertainment reported FY26 revenue of AU$143.8m on August 27, up 8.6% while the Australian wagering operator's statutory net loss widened to AU$40.2m from AU$6.8m in FY25
