This two-year deal will see Merkur’s branding featured around the Hannover 96 stadium, with the pair set to engage in market initiatives.
Banijay Group has reported first-half growth, with sports betting & gaming performance boosted by increased player engagement, strategic acquisitions and World Cup betting activity.
After moving from its self-built platform, the European operator used segment-level personalization and new bonus mechanics to keep more players active and raise their value.
The company outlines data results across matches, markets, regions and betting modes
Baden-Württemberg lawmakers are considering amendments to the Interstate Gambling Treaty to strengthen player protection and combat illegal online gambling.
Follow the money. Two trade associations, two countries, one target: payment providers. As EGBA and APAJO turn from lobbying to formal complaints, is the industry's fight against illegal gambling shifting to a new front?
Long-term value matters more than short-term spikes: Affiliates that focus only on emotional moments risk attracting low-retention users, while those building lasting audiences create more sustainable growth.
The national platform processed records linked to around five million registered players in 2025, with secure-server data set to play a larger role from 2027.
N1 Partners has shared the results of its FIFA World Cup 2026 Sport Promo, highlighting top-performing markets, traffic strategies and key insights for affiliates looking to maximise sports betting campaigns.
An AdSense policy update taking effect on August 10 will let Authorized Buyers place gambling ads in newly eligible markets without individually certifying each advertiser with Google.