The country's gaming sector faces a week of change, from brand updates to high-profile investigations.
The Government is pushing the platform to step up efforts against illegal gambling content.
From Brazil's ad crackdown and stadium naming rights negotiations to Argentina's new social restrictions, the region keeps on being reshaped by regulation, culture and football.
After the debacle earlier this year in Brazil, other countries around the world are also cracking down on social media personalities from promoting gambling. Is it a coincidence, or has Brazil itself become the influencer?