Betting ads on Brazilian TV fall 34.5% after World Cup backlash
After facing public and regulatory criticism over aggressive advertising during the 2026 World Cup, betting operators significantly scaled back their TV ad spending.
After facing public and regulatory criticism over aggressive advertising during the 2026 World Cup, betting operators significantly scaled back their TV ad spending.
Brazil's National Association of Games and Lotteries has notified TikTok, X, Google and Meta, demanding a comprehensive plan to identify and remove influencer content promoting unlicensed betting operators.
The sanction against Bohdan Sheludyak forms part of a wider enforcement campaign targeting gambling advertising on social media.
The American actress partnered with the prediction platform for a viral semi-nude sports betting advert.
Brazil's District Federal Prosecutor's Office has filed another civil lawsuit against influencer Virginia Fonseca, alleging her posts misled followers into betting through deceptive advertising.
Unlicensed gambling sites are particularly in focus as Russia tightens gambling promotion rules, following a series of safer gambling proposals.
Pressure on the Government is growing as media and politicians highlight continued gambling advertising online and on billboards despite the 2024 restrictions.
Betting platform TQJ has launched a campaign fronted by TV personality Ratinho, aimed at promoting licensed operators and combating illegal betting sites.
House Bill 10982 would prohibit online gambling marketing across traditional and digital media, including influencer endorsements, affiliate campaigns, bonuses and event sponsorships.
The social media influencer will expand his presence by starring in advertising campaigns and creating co-branded original content with PrizePicks throughout the 2026-2027 NFL season.