• bet365 - In FY2024, bet365 reinforced its position as the global leader in sports betting, achieving £3.72bn in group revenue, driven by an 11% rise in sportsbook performance. Licensed in more than 35 jurisdictions worldwide, bet365 continued to innovate with its expanded Bet Builder for boxing, cricket, F1, and UFC, enhanced fantasy and virtual sports. Its bet365 Partners program continued to deliver record results, with 2.45 million new depositors between August 2024 and July 2025, reflecting the brand’s unmatched global reach, localised expertise, and sustained leadership in sports betting excellence.

• Betsson - Betsson delivered record sportsbook growth in EMEA, generating €303.4m revenue in 2024 (+16% YoY) and +15% YoY in Q2 2025. There's little doubt these results have been driven by innovation. In that period, its Bet Builder doubled in usage, Fast Markets expanded, and a rebuilt front-end boosted live betting speed. Sportsbook revenue grew strongly in Western Europe (+36%), CEECA (+32%), and the Nordics and Baltics (+13%). Moreover, Betsson strengthened player protection, issuing 225k+ real-time RG alerts with over 90% tool adoption.

• Betano - Betano strengthened its leading position in 2025 with major sports partnerships and market growth across Europe. It became title sponsor of Portugal’s Supertaça Cândido de Oliveira and secured a key deal with Denmark’s 3F Superliga. In July, the operator signed a partnership agreement with 34-time champions of Germany and six-time champions of Europe - FC Bayern, strengthening its position in one of Europe’s key sports betting markets. Elsewhere, the operator further expanded its European reach by going live in Belgium.

• Sportium - In the past year, Sportium reinforced its leadership in EMEA with the launch of advanced betting terminals, a 102% surge in esports betting, and the expansion of its multichannel model delivering 7,800 live events weekly. Strategic partnerships, including one with Liverpool FC across Spain, Portugal and Italy, have served to strengthen fan engagement, while SportiumTV has stayed on the edge of innovation with exclusive Twitch boxing broadcasts. 

• Tipico - Tipico has been steadily growing in stature within the German sports betting industry for more than 20 years. The operator completed its acquisition of Novomatic’s Admiral Group in September 2025. Just a few weeks before that it unveiled its latest sports betting product in the shape of Tipico Million, a predictor game whereby players can win up to €1m with €3 stake. Tipico also launched its Trusted Partner initiative in Spring 2025 to recognise game manufacturers that are helping to fight illegal activity. Pending its new merger, Tipico will be joining its forces with Betclic after being acquired by Banijay Group.

• WINBET - WINBET sports betting results for the 9 months to September 2025 marked 31% increase in betting revenue and 18% boost in customer base leading to a massive 53% year-on-year increase in net sports betting revenue. These results stem mostly from the successful implementation of special bet markets, non-standard offers and personalised bonuses. The wide variety of early payout options and the updated and expanded Bet Builder functionality also added a major boost to the operator’s revenue.

• BoyleSports - The Irish bookmaker followed up its rebrand with a slew of impressive sponsorship deals, and made decisive steps to establish itself as a big player on British high streets this year. The Galway Races, West Ham United and TNT Sports have all inked promotional partnerships with Boyle in 2025. And while the promised 200 stores across the UK aren't completed yet, the commitment to them and £100m investment into UK growth over the next three years signifies serious ambition. The operator is also relaunching its casino offering and growing its digital presence in tandem with retail.

• Superbet - Beginning its journey in Romania, Superbet gradually became retail and then online leader in the country, followed by regional expansion into markets like Poland and Belgium, where it now holds strong podium positions, and more recently, Serbia. A lot of its success is thanks to empowered local operations teams who consistently make decisions with a customer-first mindset. After refinancing to the tune of €1.3bn with Blackstone in early 2025, Superbet gave itself plenty of scope to grow and innovate – it has been able to invest in its proprietary technology platform and press on with its European strategy. 

• Hollywoodbets – Hollywoodbets continues to set the benchmark for sports betting excellence across Africa, driven by platform innovation and strategic partnerships. In 2025, the operator strengthened its long-standing collaboration with SIS to deliver a significantly enhanced betting experience. The summer of 2025 also saw Hollywoodbets extend its front-of-shirt sponsorship deal with Premier League side Brentford FC for an additional year, as the company seeks to further strengthen its global outreach.  

• Betway - Betway delivered outstanding growth across EMEA in the past year, with parent company Super Group reporting a 71% revenue increase in the UK and 36% growth in Africa, driven by strong results in Malawi, Tanzania, and a 23% uplift in South Africa. The brand strengthened its global sports presence by appointing football legend Thierry Henry as a global ambassador. Betway also recently announced plans to launch ‘Super Coin’, a South African rand-pegged stablecoin, via its Betway SA sports betting brand in the first quarter of 2026.

The Sports Betting Operator of the Year award is sponsored by GammaStack:
GammaStack is a leading iGaming software provider delivering future-ready solutions for online casinos, sports betting, slots, lottery, and sweepstakes. Along with our platforms, we offer services such as custom casino game development, casino game aggregation, 3rd party integrations, post-launch support, and licensing assistance. With 14+ years of experience and 600+ projects delivered across 45+ countries, we specialize in bespoke development with complete code ownership, as well as turnkey solutions with low revenue share. ISO-certified, GammaStack blends cutting-edge technology with strict regulatory compliance across global markets.