Operator / Marketing / Brazil / Greece / Portugal / Spain

Betano

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Overview

Company biography coming soon

Latest News

MarketingOnline+ 2 more

Betano renews FC Porto sponsorship until 2029

The operator will remain the Main Sponsor of FC Porto, with additional sponsorship expansions into the women’s team.

2 min read • Jul 30 • By Will Underwood

Responsible GamblingOnline+ 1 more

Argentina: Betting searches surged 6,200% during World Cup final

An observatory report tied to Buenos Aires province's ombudsman found search interest in online betting spiked during the Argentina-Spain final, with typo-heavy queries pointing to inexperienced new users.

1 min read • Jul 24 • By Milagros del Priore

Legal & RegulatoryMarketing+ 1 more

Tricks up the sleeve: Why gambling sponsorship continues to divide UK opinion

The voluntary Premier League's front-of-shirt betting ban has changed where gambling brands appear, not whether they appear. Recent sponsorship deals involving Aston Villa, Betano and Reading, Mr Vegas may have reignited an age-old debate.

3 min read • Jul 23 • By Milagros del Priore

MarketingOnline+ 2 more

Goodbye to betting sponsors? Globo weighs Big Brother Brasil ad ban

Brazilian broadcaster Globo is reportedly considering banning betting sponsorships from future editions of Big Brother Brasil.

1 min read • Jul 17 • By Layla Victoria

CasinoOnline+ 1 more

Hacksaw Gaming adds Betano distribution in Buenos Aires City

The one-month exclusivity agreement extends the supplier’s Latin American expansion within Argentina’s provincially regulated gambling system.

2 min read • Jul 15 • By Shaan Khan

CasinoOnline+ 1 more

Argentina World Cup betting searches jump 149% during hydration breaks

An analysis by Argentinian consultancy Novarum found search interest in two World Cup sponsor betting brands spiked during in-game hydration breaks, while a non-sponsor site's peak activity remained tied to halftime.

2 min read • Jul 7 • By Milagros del Priore

CasinoOnline+ 2 more

Betano extends Sparta Prague partnership and sponsors Danish Cup

Kaizen Gaming's betting brand extended its principal partnership with the Czech club through 2029 while signing a one-year title sponsorship agreement for Denmark's domestic cup.

2 min read • Jul 6 • By Milagros del Priore

MarketingPartnerships+ 1 more

Tottenham Hotspur and Betano announce three-year partnership

Tottenham Hotspur has entered a three-year partnership with Kaizen Gaming’s Betano brand, combining training-wear visibility with later regional betting rights across Europe and Latin America.

2 min read • Jul 2 • By Jack Found

CSRSports Betting

Betano launches adapted football initiative in Argentina

Betano has partnered with Fundación Empate to launch an adapted football tournament and training program for athletes with Down syndrome.

2 min read • Jun 24 • By Milagros del Priore

iGamingOnline+ 2 more

Kaizen Gaming launches Betano Trivia across 20 markets

Kaizen Gaming has introduced Betano Trivia, a new live, AI-powered trivia experience developed entirely in-house and available to customers across its global markets.

1 min read • Jun 22 • By Jack Found

OnlineResults+ 1 more

Kaizen unveils exclusive World Cup betting data through Betano platform

The operator found that the majority of football fans typically place wagers on their home country, such as 79% of Betano users in Argentina having bet on the nation to repeat as victors.

2 min read • Jun 9 • By Kirk Geller

Legal & RegulatoryFinancial+ 3 more

Brazil betting tax revenue doubles to $807m from January to April

Licensed operators generated BR4.5bn ($807m) in tax revenue during the first four months of 2026, according to Federal Revenue data.

1 min read • Jun 8 • By Layla Victoria

Legal & RegulatoryOnline+ 1 more

Did the CPI end too soon? Virginia Fonseca linked to illegal betting investigation

New allegations involving influencer Virginia Fonseca, financial transactions and betting industry ties have renewed scrutiny of gambling advertising.

1 min read • Jun 5 • By Layla Victoria

Responsible GamblingCSR+ 2 more

IBFF Academy launches women's football initiative with Betano

The free football education platform aims to train more than 1,000 professionals during its first year.

1 min read • Jun 3 • By Layla Victoria

OnlineSports Betting+ 1 more

Betano adds social betting feature in Germany ahead of World Cup

The Kaizen Gaming brand is bringing community functions into its German betting platform as licensed operators look to retain users within regulated channels.

2 min read • May 29 • By Shaan Khan

Legal & RegulatoryFinancial+ 3 more

She’s back! Virginia Fonseca targeted in Betano lawsuit

A Brazilian bettor is seeking BR324,000 ($64,753) in damages from Betano, influencer Virginia Fonseca and television presenter Adriane Galisteu.

1 min read • May 22 • By Layla Victoria

Legal & RegulatoryMarketing+ 1 more

Polla Chilena files complaint over illegal betting advertising

The state lottery accused advertising agencies of promoting unauthorized betting platforms in Chile.

1 min read • May 19 • By Layla Victoria

Legal & RegulatoryOnline+ 2 more

Brazilian betting apps climb App Store rankings after Apple approval

Operators say official App Store listings are helping separate licensed platforms from illegal betting sites.

1 min read • May 19 • By Layla Victoria

MarketingPartnerships+ 1 more

Betano named official tournament supporter of FIFA World Cup 2026

Betano has expanded its partnership with FIFA by becoming an official tournament supporter of the FIFA World Cup 2026 across Europe and South America, marking the third collaboration between the two organisations.

2 min read • May 18 • By Jack Found

CasinoMarketing+ 3 more

Betano signs deal with Argentina ahead of World Cup

Betano aims to use its new regional sponsorship of the Argentina national football team to boost brand visibility across Latin America.

1 min read • Apr 29 • By Milagros del Priore

FinancialMarketing+ 3 more

Brazil betting ad spend hits $66m for Q1

Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.

1 min read • Apr 23 • By Layla Victoria

Legal & RegulatoryMarketing+ 2 more

Brazil: Betting ads push Big Brother's age rating to 16+

The presence of betting sponsorship and extended ad placements contributes to reclassification of major TV property.

1 min read • Apr 14 • By Layla Victoria

CSRMarketing+ 2 more

Betano activates Brasília with community sports project and cultural event

Operator delivers refurbished courts, grassroots tournament and health initiative as part of multi-city engagement strategy.

2 min read • Apr 13 • By Layla Victoria

MarketingOnline+ 2 more

Betano shines in mainstream media Big Brother Brasil

The leader challenge in BBB 26 underscores the commercial scale and cultural reach of Brazil’s flagship reality show.

1 min read • Mar 27 • By Layla Victoria

MarketingOnline+ 2 more

Betano puts weight behind Flamengo activation… literally

Branded challenge in Rio highlights engagement strategy amid uncertain sponsorship outlook.

1 min read • Mar 23 • By Layla Victoria

OnlinePartnerships+ 1 more

Novibet becomes main sponsor of Santos FC in multi-year deal

The operator secures shirt-front sponsorship with one of Brazil’s most historic football clubs.

1 min read • Mar 16 • By Layla Victoria

MarketingOnline+ 2 more

Betano stages new branded challenge activation on Big Brother Brasil

The operator integrates into high-profile TV challenge as part of ongoing sponsorship of Brazil’s leading reality show.

1 min read • Mar 16 • By Layla Victoria

iGamingMergers & Acquisition+ 3 more

Kaizen Gaming acquires GameplAI to boost AI-driven sports trading

GameTech company says the deal will strengthen automation, analytics and risk management tools across its sportsbook platform

1 min read • Mar 10 • By Layla Victoria

Legal & RegulatoryCasino+ 1 more

Chile telecom regulator warns gambling site blocking could breach net neutrality

Authorities are assessing technical tools to enforce a court-ordered block on unlicensed betting sites while considering potential risks to internet infrastructure.

1 min read • Mar 4 • By Milagros del Priore