Overview

Polymarket is one of the two biggest prediction market operators in the world, alongside Kalshi. Prediction markets have taken the betting industry by storm in recent months (and for over a year now).

While many argue that prediction markets are not a form of gambling or sports betting, most will tell you that's exactly what they are. But loopholes in worldwide (and particularly US) regulation have allowed prediction markets to be governed by financial regulators such as the US Commodity Futures Trading Commission, rather than gambling regulators themselves.

There has been no shortage of controversy regarding prediction markets – and particularly Polymarket, which has attracted far more stories regarding unethical markets and insider trading.

There is no denying, however, that Polymarket has taken the business world by storm. Led by its young CEO Shayne Coplan (born in June 1998), it now commands a market valuation of around $15bn.

Traditional sports betting brands, such as FanDuel, have seen the market capitalization of their parent companies (Flutter Entertainment in this case) shrink considerably by comparison. Polymarket competitor Kalshi is valued at around $22bn.

From The Huddle

2 videos
Kalshi's IPO: Why Regulators Are Fighting the Wrong Battle
  1. the report ep1 Why Land-Based Casinos are Still Thriving Where Online Can't 3m 16s

Latest News

  1. The new kings of US election donations The new kings of US election donations: AI, crypto and sports betting 2 Nov 2026
  2. Polymarket hack Over 700 international Polymarket accounts report stolen funds due to third-party hack 29 Oct 2026
  3. Kalshi Valuation Kalshi reaches $40bn valuation, files lawsuit against Missouri regulators 29 Oct 2026
  4. Saquon Polymarket NFL forces Eagles’ Saquon Barkley to sell ownership stake in Polymarket 29 Oct 2026
  5. Polymarket Michigan Polymarket agrees to pull sports event contracts out of Michigan 28 Oct 2026
  6. Kalshi and Polymarket new consumer protections and surveillance Kalshi and Polymarket unveil new consumer protection and surveillance systems 28 Oct 2026
  7. poly-case CFTC reportedly examines Polymarket's compliance with 2022 US access restrictions 28 Oct 2026
  8. Beasley guilty Malik Beasley entering guilty plea for role in NBA betting scheme 27 Oct 2026
  9. NBA Kalshi Polymarket NBA partners with Kalshi and Polymarket 26 Oct 2026
  10. NBA analysis Will the NBA’s parlay restrictions actually lead to resolutions? 23 Oct 2026
  11. Michigan iGaming, sports betting September Michigan iGaming, online sports betting revenue grows 22% to $313m for September 22 Oct 2026
  12. NFL analysis Is the NFL against prediction markets… or tightening the pads for a regulated future? 20 Oct 2026
  13. Malta pred markets Malta Financial Services Authority clarifies EU rules on prediction markets 20 Oct 2026
  14. Polymarket South Korea South Korea refers Polymarket users to prosecutors 12 Oct 2026
  15. NBA prediction markets NBA Commissioner wants prediction market data access 12 Oct 2026
  16. CFTC definitions CFTC confirms casino-style gambling products are ‘excluded’ from swap definition 9 Oct 2026
  17. Norway blocks Kalshi and Polymarket Norway moves to block Kalshi and Polymarket 9 Oct 2026
  18. Polymarket Baasch Polymarket appoints former White House employee Ryan Baasch as VP of Legal & Government Affairs 8 Oct 2026
  19. G2E Analysis 1 G2E 2026: A unified stance... or a final gaming reckoning? 8 Oct 2026
  20. NFL Supreme Court prediction markets NFL to Supreme Court: Prediction markets are gambling 8 Oct 2026
  21. Coinbase Michigan Coinbase to pull sports-related event contracts out of Michigan by October 10 7 Oct 2026
  22. Ohio Cease and Desist Robinhood, Polymarket among 10 operators sent cease-and-desist orders in Ohio 6 Oct 2026
  23. Polymarket Dutch Court Polymarket to challenge Dutch ban in court 6 Oct 2026
  24. Polymarket allows to bet on HSBC and Lloyds failure Polymarket contracts on bank failures raise concerns over market manipulation 5 Oct 2026
  25. Polymarket introduces new safeguards Polymarket introduces sportsbook-style safeguards 1 Oct 2026
  26. Polymarket Mantil Appointment Polymarket brings in Goldman Sachs veteran to drive institutional growth 30 Sep 2026
  27. prediction market Prediction markets' expansion into US stocks raises regulatory concerns 29 Sep 2026
  28. infinite markets Are we entering the era of infinite markets in sports betting? 25 Sep 2026
  29. Polymarekt NY lawsuit New York AG, Governor file lawsuit against Polymarket for ‘skirting’ state gambling laws 24 Sep 2026
  30. Tribal predictions analysis Tribal prediction markets: Is the reputational pendulum swinging the other way? 23 Sep 2026

In The Magazine

  1. Payments Predictions Payments Focus: How prediction markets offer a risk & reward venture to payment providers 19 Oct 2026
  2. 24-26-CF Gambling 2030: The future of marketing and player acquisition 19 Oct 2026
  3. G2E 2026 Biggest Themes The themes of G2E: Predictions, Tribal sovereignty and iGaming 9 Sep 2026
  4. World Cup Article US September From World Cup boom to NFL battle: Operators brace for a new season 9 Sep 2026
  5. 74-bruno The Atlantic gap: Why prediction markets won’t translate in Europe 9 Jul 2026

Trafficology

  1. Famous Face  Kardashians The famous faces stop at the border 7 Oct 2026
  2. Predictions marketing Potential vs protest: The trade-off for affiliate opportunities in prediction markets 8 Jun 2026
  3. ufc-prediction UFC x Polymarket: The future of betting, or a regulatory headache in the making? 10 Apr 2026
  4. prediction markets traff Prediction markets: How can affiliates use the current window of opportunity? 2 Feb 2026