Marketing – Page 22 | Global Gaming Insider

Asia Pioneer Entertainment expands into one-stop gaming solutions with CountR deal

Distribution agreement adds cash management technology to growing regional portfolio.

2 min read • May 19 • By Keih Ma

iGaming Marketing + 1 more

The iGaming tell: How to read a leader when the headline won't help

Bojana Corovic, iGaming B2B Consultant, discusses how to cut through the noise when selecting an operator.

4 min read • May 19 • By Tim Poole

Legal & Regulatory Land Based + 2 more

Bulgaria: Eurovision hit “Bangaranga” targeted in gambling trademark filing

An undisclosed local company has filed with the European Union Intellectual Property Office (EUIPO) to register “Bangaranga,” the name of Bulgarian Dara’s Eurovision-winning song, as a trademark for gambling-related products and services.

2 min read • May 19 • By Marieta Lezaic

Marketing Online + 1 more

Superbet to place 35% of annual investment around World Cup

The operator is pairing Brazil-facing media sponsorships with fan activations in São Paulo, Rio de Janeiro, Miami and New York.

2 min read • May 19 • By Shaan Khan

iGaming Marketing + 2 more

GR8 Tech unveils tech-native brand identity redesign

GR8 Tech has launched a new brand identity designed to reflect its technology-focused positioning.

2 min read • May 18 • By Jack Found

Responsible Gambling Legal & Regulatory + 1 more

NSW campaign urges parents to consider gambling's impact on children

Liquor & Gaming NSW has launched a new GambleAware campaign encouraging parents and caregivers to consider how their own behaviour may shape children’s attitudes toward gambling.

1 min read • May 18 • By Jack Found

Marketing Partnerships + 1 more

Betano named official tournament supporter of FIFA World Cup 2026

Betano has expanded its partnership with FIFA by becoming an official tournament supporter of the FIFA World Cup 2026 across Europe and South America, marking the third collaboration between the two organisations.

2 min read • May 18 • By Jack Found

Legal & Regulatory Land Based + 2 more

Greek regulator boosts visibility with TV campaign and perception survey

The Greek regulator aims to evaluate and strengthen its public image as the Ministry of Finance prepares reforms to the country’s gambling regulations.

1 min read • May 18 • By Marieta Lezaic

Legal & Regulatory Marketing + 1 more

Italian Football Federation presidential race puts betting revenue at centre of debate

Giancarlo Abete and Giovanni Malagò have included betting revenue allocation to football and the relaxation of strict advertising and sponsorship rules under the Dignity Decree in their programmes for the Football Federation presidency.

2 min read • May 18 • By Marieta Lezaic

A graph with little leaves on the top of the bars

Responsible Gambling Land Based + 6 more

Allwyn publishes 2025 Sustainability Report on employee wellbeing and environmental efforts

Allwyn hopes that focusing on these parts of the business will lead to organic growth, operational efficiency and unite the team.

1 min read • May 18 • By Megan Elswyth