CreedRoomz has announced a new, first-of-its-kind product launch with its new Swahili roulette live casino product.
Indeed, this launch breaks new ground for the company, which is seeking to scale its presence across the rapidly developing African landscape. The offering features a Kiswahili interface, with the live casino hosted by native Swahili-speaking dealers.
The Swahili language is particularly prominent across the East African region and is a national or official language across key gaming markets including Kenya, Uganda and Tanzania.
In recent years, the African gaming landscape has begun to proliferate rapidly in tandem with infrastructural and economic development across the continent. Kenya, in particular, has become a key marketplace for spearheading African innovation and regulatory development. In the past week, the nation’s High Court formally motioned to block higher gambling licensing fees, as well as introducing a new sports bill which seeks to criminalise match-fixing.
Speaking on this latest development, Hayk Tovmasyan, Head of Live Projects at CreedRoomz, said: “True localisation means building experiences that resonate culturally. By pairing native Swahili hosts with our thrilling 700x Aurum mechanic, we’ve built an unmatched acquisition and retention tool for African operators.”
This launch follows additional recent updates from CreedRoomz which include the launch of the supplier’s Diego Maradona-themed live game show, Maradona Run, in the second quarter of 2026.
Elsewhere the organisation unveiled a new partnership with Betano in Q2 2025, specifically focused across the European landscape and initially targeting the Danish market – integrating CreedRoomz’ live casino game offerings onto the Betano platform as part of the agreement.
Swahili is spoken across 14 different African countries, largely in the East and Central regions of the continent
