Kambi will be launching instantly in the Mexican market as Pickwin's new technology and platform provider.
The company will replace the Mexican sportsbook's former supplier with its comprehensive sportsbook solutions.
This includes its bet-builder tool, advanced trading capabilities and a wealth of regulatory compliance expertise.
The deal will launch straight away to immediately strengthen Kambi's presence in the region.
Werner Becher, Kambi Group CEO, said of the deal: "We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth."
Diego Sanchez is the Co-Founder and CEO of Pickwin and gave the following comment: "Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico's thriving sports betting market. "
He added: "Kambi's reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present."
Pickwin is a peer-to-peer platform based in Mexico City and was founded back in 2015 - this alliance with a major supplier like Kambi will be seen as a big boost to its prospects.
With Mexico one of three nations hosting the FIFA World Cup in Summer 2026, domestic sportsbooks will be all the keener to have their operations in the best shape possible to make the most of the opportunity provided.
In Q3, Kambi's revenue dropped by 13%
