DraftKings has formed a new partnership with Mindway AI to integrate the responsible gambling (RG) solution provider's Gamalyze tool, which evaluates real-time decision-making through a simulated card game to provide objective insights for players.
"At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we're pleased to work with Mindway AI to continue such promotion," DraftKings Chief RG Officer Lori Kalani said.
"As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings."
Mindway AI's Gamalyze tool will be incorporated into DraftKings' Responsible Gaming Center and was said to "complement" the operator's existing evidence-based RG tools and resources.
The addition of Gamalyze within its Responsible Gaming Center represents 'another step' in DraftKings' efforts to utilize technology and research in helping promote informed play.
Mindway AI CEO Rasmus Kjaergaard also spoke on the new collaboration, having said, "Mindway AI is committed to advancing science-based tools so that players can game responsibly.
"Integrating Gamalyze with DraftKings' Responsible Gaming Center reflects our mutual commitment to providing customers with access to educational and personalized insights based on their own real-world engagement.
"Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base."
According to the operator, DraftKings will also continue to work with research institutions, advocacy organizations and industry regulators to advance RG education and awareness.
DraftKings launched Spanish-language functionality within its mobile sportsbook and casino application in November, expanding accessibility for Spanish-speaking customers across its US and Ontario markets
