Soft2Bet has launched Swiper, a new casino and sportsbook brand for the Romanian market, combining the company's proprietary technology with a mobile-first, swipe-based interface inspired by social media platforms.
Swiper allows players to explore more than 3,000 casino titles, 50 roulette and 120 blackjack tables, alongside 85,000 live and 70,000 pre-match sports betting events. The brand also offers localized promotions tailored to national events and holidays, operating under a Class I license from Romania's National Gambling Office (ONJN).
Powered by Soft2Bet's in-house MEGA (Motivational Engineering Gaming Application) technology, Swiper integrates missions, challenges, and personalized interactions designed to enhance engagement and player retention. The company has applied this same technology to several of its other European brands, including Don.ro.
According to Yoel Zuckerberg, Soft2Bet CPO, the brand's development reflects a broader strategy of adapting to local audiences: "As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate.
"Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players."
The introduction of Swiper marks another expansion for Soft2Bet, which currently holds 19 licenses across 11 jurisdictions. By bringing its swipe-based interface to Romania, the company continues to align its platform innovation with local market growth across regulated European territories.
{{QUOTE}}We know how to build strong brands, understand what our players truly want, and deliver products that resonate{{/QUOTE}
Soft2Bet recently launched the Swiper brand in Sweden, optimised for domestic regulation and player behaviour, integrating its MEGA gamification engine
