VIP Play to launch skill-based gaming offering

VIP Play has announced its official entry into skill-based gaming, believing it holds a "competitive edge" throughout the industry due to nationwide accessibility "without the regulatory burden of sportsbook licensing requirements."

"We are entering the skill-based gaming market at a pivotal moment, as consumer demand for immersive, competitive digital experiences continues to surge," VIP Play CEO Les Ottolenghi said.

"This category represents more than a new business line; it reflects where the future of interactive entertainment is headed. With favorable economics, broad addressable reach and engagement that extends year-round, skill-based gaming aligns seamlessly with our AI-first strategy and our commitment to redefining how fans connect with sports."

VIP Play also went on to state it will begin leveraging its scalable technology infrastructure and customer acquisition engine to "accelerate its market entry" into skill-based gaming and "drive rapid adoption upon launch."

According to the operator, the expansion will allow VIP Play to serve a market which includes 10-20 million active users and an estimated value of up to $11bn. VIP Play also projected monthly revenue from skill-based gaming operations of $150,000-$250,000 based on approximately 10,000 active players.

The regulatory framework of VIP Play's skill-based gaming offering should also allow for "rapid market expansion" and "significantly reduce barriers" to enter multiple jurisdictions while remaining compliant with all applicable gaming regulations.

VIP Play's Board of Directors appointed Ottolenghi as its new CEO on June 18, having previously helped drive growth in gaming, entertainment, media and education.

Ottolenghi served as Chief Commercial & Transformation Officer at Lee Enterprises, Chief Commercial Officer and CIO with Stride and EVP & CIO at Caesars Entertainment prior to joining VIP Play.