Atlético Madrid head coach Diego Simeone has agreed to become the official ambassador of CampoBet in Mexico and will appear on the operator’s digital platforms, advertising campaigns and promotional activities through 2026 and beyond.
"With the experience created by CampoBet, fans will be able to get directly involved in the tactical aspect of the game and see how decisions make a difference," Simeone said.
“The path to achieving my goals is based on the values I prioritize: discipline, hard work and tactical awareness to stay one step ahead.”
Simeone has won eight titles since taking over as Atlético Madrid head coach in 2011 and played in over 100 games with the Argentina national team, winning the Copa América in 1991 and 1993.
He also appeared in over 130 games for the professional football club, while also making stops at Sevilla FC, Inter Milan and SS Lazio.
"Diego Simeone is respected for his intensity and the standards he sets, and that is precisely why this partnership feels authentic," CampoBet’s official representative said.
"Fans in Mexico live soccer with true passion, and this collaboration allows us to bring them closer to the mindset behind the game through content, promotions and experiences built around the sport they love."
CampoBet will also be launching a new football management game as part of the collaboration, where players can unlock loyalty rewards while participating.
While interacting with the managerial-style challenge, CampoBet players will be able to progress through the operator’s loyalty rewards levels, including beginner, amateur, professional, world-class and legend.
CampoBet currently falls under the Soft2Bet brand while operating sports betting and casino entertainment business across Mexico.
Boyle Casino introduced actress and presenter Emily Atack as its new brand ambassador on December 1, marking the latest stage in the operator's broader brand refresh and digital relaunch
