Soboba Casino Resort in San Jacinto, California has expanded upon its partnership with Sparket to introduce new interactive competitions under its Soboba Sports social gaming platform.
Sparket currently powers Soboba Sports throughout its integration into Aristocrat Interactive, allowing players to earn prizes such as free slot play by making virtual picks on various events.
"We're thrilled to extend our collaboration with Sparket to bring more dynamic and fun experiences to our guests," Soboba Casino Resort CMO Martin Moore said.
"The initial Soboba Sports program resonated strongly with our community, and we see this expansion as a way to elevate the entertainment value we offer — especially around marquee events."
Soboba Casino will continue spotlighting popular sporting events such as the NFL playoffs and introduce new features and content categories.
Events set to be held in configuration with Soboba Sports include VIP slot battles and contests based on entertainment, awards shows, cultural moments and up-and-coming sports.
Sparket COO Evan Fisher also commented on the expanded collaboration, having said, "The growth of Soboba Sports aligns with our mission to empower partners with engaging gaming tools to help attract new players online and to casino floors."
Soboba Sports was described as a social “betwork” community by the operator and is available online through Soboba Casino Resort’s mobile application.
Sparket has also formed partnerships with operators such as Penn Entertainment, Station Casinos and WondrNation/Foxwoods and was recently granted an AI patent for its gaming technology.
Signature Systems formed a new partnership with GHS on January 7, expanding the functionality of its PDQ POS platform to support gas station management at casino-operated retail environments
