Aristocrat is set to acqurie Awager, a supplier that provides live slots streaming. This type of service allows users to play physical slot machines remotely through online platforms.
Live slots streaming is an emerging segment in regulated markets, offering access to casino-style slot machines without requiring players to be physically present. The format maintains the gameplay and mechanics of land-based machines while providing digital accessibility.
Awager operates studios for regulated markets in the US and Europe. Its clients include operators such as FanDuel and BetMGM. The company's model aims to provide online access that closely mirrors the experience of playing at a land-based casino.
The acquisition marks Aristocrat's entry into a digital vertical that differs from traditional live dealer offerings. Competitors in online gaming provide live dealer services and digital slot content, but live slots streaming represents a distinct segment within the industry.
Awager's technology allows existing land-based slot designs to be played online, integrating physical and digital gameplay elements.
Recently, Aristocrat Interactive's mobile app and cardless system have been implemented at Arizona's Cliff Castle Casino, alongside a leadership change that includes Dylan Slaney as Interactive CEO and Michael Daly joining as senior VP.
Furthermore, in June Aristocrat Interactive announced a six-year partnership with Michigan Lottery and in September confirmed an exclusive slot area partnership with Plaza Hotel & Casino.
The acquisition comes shortly after Aristocrat, with a market capitalization of $26.1bn at the time of writing, secured three wins at the Global Gaming Awards Americas held in Las Vegas
