Soft2Bet has appointed Andrew Cochrane as CCO, strengthening its senior leadership team as the group continues to scale across regulated casino and sportsbook markets.
In his new role, Cochrane will be responsible for overseeing Soft2Bet’s global commercial execution, including strategic partnerships and revenue growth across multiple business verticals.
The operator said his remit will focus on consolidating existing market positions while identifying new commercial opportunities in regulated jurisdictions worldwide.
Cochrane joins Soft2Bet from Gaming Innovation Group, where he most recently served as Chief Business Officer.
During his tenure at GiG, he was involved in expanding the company’s regulated market footprint and supporting a return to revenue growth. His previous experience also includes senior leadership roles at DraftKings and sportsbook technology supplier SBTech.
Cochrane said: “This is an exciting moment to be joining Soft2Bet. The business has built a high-performance platform supported by an ambitious strategic growth roadmap.”
Cochrane added: “Stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development.”
The appointment comes after Soft2Bet published its first public quarterly financial update in November 2025, reporting an 88% year-on-year increase in Q3 2025 revenue and a 96% rise in EBITDA.
The operator also highlighted strong player activity growth in Canada, alongside continued momentum in markets such as Greece, Denmark and Romania.
During the third quarter, Soft2Bet expanded its brand and sponsorship activity, including football partnerships in Denmark through its CampoBet brand and a shirt sponsorship deal in Romania via its Don.ro subsidiary.
The operator also launched new brands in Sweden and Romania as part of its multi-market expansion strategy.
Soft2Bet has stated that its strategic priorities through 2026 include enhancing player experience, strengthening compliance frameworks and advancing safer gambling standards.
The group said Cochrane’s background in navigating complex regulatory environments aligns with these objectives as it continues to invest in long-term, sustainable growth.
In November 2025, Soft2Bet disclosed expectations for further quarter-on-quarter growth in Q4 2025, forecasting a 25% increase in both revenue and EBITDA. Earlier in the year, the operator also expanded its footprint in North America through its ToonieBet subsidiary, securing an exclusive online casino partnership with the Ottawa Senators.
Soft2Bet operates across multiple regulated jurisdictions in Europe and North America, with activity growth in Canada cited as one of its strongest regional performers during 2025
