Betsson has announced its sponsorship of the Summer Pro Padel 2026 tournament in Argentina, one of the country's major sporting events of the year.
The three-day tournament is taking place from January 16 to January 18 in Mar del Plata, with Betsson’s name in pride of place as the title sponsor.
The move to associate itself with the ever-growing sport has been positioned by Betsson as being symbolic of the company’s committment to the LatAm region.
Padel, as a sport, has been growing in popularity worldwide and garners strong fan engagement in Argentina particularly.
Ronni Hartvig, CCO at the Betsson Group said the following about the newly announced deal: “We are proud to further strengthen our presence within the padel ecosystem through this partnership. Argentina is a priority market for us and following our successful collaboration with Premier Padel Buenos Aires last year and the continued growth of padel in the country, this sponsorship represents a natural next step.”
It is not the first asssociation with the sport forged by Betsson, which has supported professional and grassroots padel through international sponsorships, brand ambassadors and initiatives like the Betsson Padel Tour.
The latter of these campaigns was an amateur circuit in Sweden, where the sport also has a large following.
The event in Argentina this summer is a showpiece bringing some of the top talent in the world together and will feature two teams of seven players competing across three days.
Pro padel is extremely popular in Argentina and often televised
