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Big Daddy Gaming expands European reach through Wildz Group partnership

The agreement will see the slot studio’s early portfolio rolled out across multiple regulated casino brands, extending its distribution footprint following a series of recent European market launches.

3 min read
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Key Points
Big Daddy Gaming to distribute slot content across Wildz Group’s regulated casino brands 
Initial rollout scheduled for early 2026, with wider brand expansion planned during the year 
Deal follows a series of recent European partnerships as the studio scales its B2B presence 

Big Daddy Gaming has entered into a new European distribution partnership with Wildz Group, extending the availability of its slot portfolio across the operator group’s network of regulated online casino brands. 

Under the agreement, an initial selection of Big Daddy Gaming titles is expected to go live on Wildz Group platforms in early 2026, with further releases scheduled to be deployed across additional brands later in the year. 

The partnership provides the newly launched studio with access to several established European markets as it continues to build its regulated distribution footprint.

Wildz Group operates a portfolio of online casino brands across multiple licensed jurisdictions in Europe. The operator said the agreement aligns with its strategy of strengthening content offerings through partnerships with studios that demonstrate clear creative direction alongside commercial performance potential.

The rollout represents another step in Big Daddy Gaming’s expansion strategy following its entry into regulated European markets. Since launching, the studio has focused on distributing its early releases through multi-brand operator groups and aggregation platforms, positioning its catalogue for wider visibility across compliant markets. 

Big Daddy Gaming CEO, Erland Hellström, said: “Going live with Wildz Group is a strong signal of where we’re heading as a studio.”

Hellström added: “They operate at scale across regulated European markets and have a clear understanding of what performs long term, which makes them an ideal partner for our next phase of growth.”

He also noted that early feedback from operators has reinforced confidence in the studio’s development approach and longer-term European ambitions.

Wildz Group Head of Casino, Sven de Waard, said: “Big Daddy Gaming’s early releases show a strong understanding of what players actually enjoy, paired with a commercial approach that gives operators confidence.”

De Waard added that the studio’s positioning aligns closely with Wildz Group’s content selection criteria and that the operator expects the titles to resonate across its brand portfolio.

The agreement follows a period of sustained partnership activity for Big Daddy Gaming as it builds its presence across Europe’s regulated iGaming landscape.

Earlier this month, Big Daddy Gaming announced a distribution partnership with Casimba Gaming, enabling its debut slot titles to launch across regulated European jurisdictions. 

That deal followed additional agreements with operators and platforms including ComeOn Group, Hub88 and Interwetten, alongside the studio’s approval as a licensed B2B supplier in Sweden.

Good to know

Big Daddy Gaming has positioned its portfolio around a “Reel Fun, Reel Value” design philosophy, focusing on accessible gameplay mechanics combined with operator-friendly performance metrics

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