MC Games has signed a one-year sponsorship agreement with Sergipe for the 2026 season. The sponsorship includes MC Games branding in a designated area of the Gipão stadium.
Recently, América signed a sponsorship agreement with MC Games for the 2026 season. The operator will feature on the club’s match shirt and run initiatives linked to América’s membership programme.
As part of this new agreement with Sergipe, both parties will implement initiatives for supporters during the season, including promotions and fan activities.
This comes shortly after other regional partnerships, such as Sportybet’s agreement with the Alagoas Football Federation to sponsor the Campeonato Alagoano 2026.
Previous initiatives linked to MC Games sponsorships have included the "Super Odd" campaign, which focused on predictions for the state championship, and the "Pode Acreditar no Gipão" promotion, which offered monthly membership benefits to participants meeting certain criteria.
The agreement represents an effort by MC Games to expand its regional presence in the Northeast, where football has local support. Sergipe will work with MC Games on activities designed to reach supporters and encourage engagement with the club during the season.
Brazil’s large population and regulated sports betting market make it a key market for gaming and betting operators. Even Kalshi has identified Brazil as a potential market for its regulated prediction markets as part of its international expansion plans.
The 2026 football season for Sergipe runs from January to April and features the Campeonato Sergipano, contested by 10 clubs
