AI Summary
Sign in to listen

América signs MC Games sponsorship for 2026 season

Operator will feature on the club’s shirt and launch fan-focused initiatives tied to América’s membership program.

3 min read
Mc Games America FC
Key Points
América has signed a sponsorship deal with MC Games for the 2026 season
MC Games is part of C4B Gaming Group, which also owns PlayBet
The agreement includes fan-focused initiatives tied to the club’s membership program

América Football Club, a Brazilian team from the state of Rio Grande do Norte, has confirmed a sponsorship agreement with MC Games for the 2026 season.

MC Games operates in Brazil’s regulated betting market and is owned by C4B Gaming Group, which also controls PlayBet, which has recently become the main sponsor for ABC Football Club, a team from the same state.

The deal extends the group’s presence in northeastern Brazilian football, following recent partnerships involving other regional clubs.

Under the agreement, MC Games’ branding will appear on the shoulder area of América’s official match shirt. 

Beyond kit exposure, the partnership includes initiatives aimed at supporters, with a particular focus on the club’s membership program. 

According to the club, planned actions include promotions designed to help members offset or cover part of their monthly subscription fees.

“We are here to wear the club’s shirt and to be close to the supporters, with actions and experiences that value not only the club, but above all its fan base,” says Carlos Silva, president of C4B Gaming Group.

América also framed the agreement as extending beyond a traditional commercial sponsorship. 

The club said the partnership reflects a shared interest in reinforcing the social role football plays in the local community, adding that activity generated on the MC Games platform will contribute financially to the club’s operations.

The deal comes amid continued activity in Brazil’s football sponsorship market, where operators remain active across multiple divisions and regions. 

Good to know

Both MC Games and PlayBet have recently adopted Legitimuz identity verification tools as part of compliance efforts

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
finlandbear

The €1bn question: Does Veikkaus’ lottery monopoly signify an unfair advantage?

As Finland’s demonopolisation nears, Veikkaus’ role in the new market becomes increasingly clear, following its timely return to growth over the first half of 2026.

3 min read • • By Will Underwood
Ballys Analysis

Boom or bust: Which of Bally’s new US developments holds the most potential?

As the operator prepares to launch new casino-resorts in Las Vegas, Chicago and New York, recent concerns regarding Bally’s financials may cast doubt on each’s long-term potential. But which one offers the most?

7 min read • • By Kirk Geller
Fedbet analysis

Romania under pressure: Institutional stability should be a priority – Fedbet President

Global Gaming Insider speaks to Fedbet President Alexandru Domșa about Romania’s changing gambling landscape.

4 min read • • By Marieta Lezaic

In The News

View All
Michigan iGaming August
[ELEVATED IMPORTANCE]

Michigan iGaming, online sports betting AGR rises 11.9% to $315m for August

The state’s online sports betting handle for August decreased 2.5% from the prior year period, while Michigan’s online sports betting revenue fell 29.3% to $24.2m.

· Legal & Regulatory + 5