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América signs MC Games sponsorship for 2026 season

Operator will feature on the club’s shirt and launch fan-focused initiatives tied to América’s membership program.

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Key Points
América has signed a sponsorship deal with MC Games for the 2026 season
MC Games is part of C4B Gaming Group, which also owns PlayBet
The agreement includes fan-focused initiatives tied to the club’s membership program

América Football Club, a Brazilian team from the state of Rio Grande do Norte, has confirmed a sponsorship agreement with MC Games for the 2026 season.

MC Games operates in Brazil’s regulated betting market and is owned by C4B Gaming Group, which also controls PlayBet, which has recently become the main sponsor for ABC Football Club, a team from the same state.

The deal extends the group’s presence in northeastern Brazilian football, following recent partnerships involving other regional clubs.

Under the agreement, MC Games’ branding will appear on the shoulder area of América’s official match shirt. 

Beyond kit exposure, the partnership includes initiatives aimed at supporters, with a particular focus on the club’s membership program. 

According to the club, planned actions include promotions designed to help members offset or cover part of their monthly subscription fees.

“We are here to wear the club’s shirt and to be close to the supporters, with actions and experiences that value not only the club, but above all its fan base,” says Carlos Silva, president of C4B Gaming Group.

América also framed the agreement as extending beyond a traditional commercial sponsorship. 

The club said the partnership reflects a shared interest in reinforcing the social role football plays in the local community, adding that activity generated on the MC Games platform will contribute financially to the club’s operations.

The deal comes amid continued activity in Brazil’s football sponsorship market, where operators remain active across multiple divisions and regions. 

Good to know

Both MC Games and PlayBet have recently adopted Legitimuz identity verification tools as part of compliance efforts

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