H2bet has signed a sponsorship deal for the 2026 Brasileirão Série A broadcasts aired by CazéTV, securing brand presence across 38 matches of Brazil’s top football division, with one game per round.
The partnership will debut in late January with the fixture between Fluminense and Grêmio.
Beyond logo exposure during the broadcasts, the agreement includes a series of activation initiatives designed to increase audience engagement in the digital environment.
These include the offer of special odds and other interactive features aimed at converting viewership into platform activity, reflecting the convergence of live sports, entertainment and betting-focused digital strategies.
According to Ueltom Lima Gomes, CEO of Grupo H2, which owns H2bet and SeuBet, the partnership represents a strategic step in brand consolidation.
“H2 is a 100% Brazilian company, focused on digital, and has experienced impressive growth in a market full of international giants,” he said.
“This sponsorship on CazéTV is another step in building the brand and presence in such a prestigious product for bettors as the Brazilian Championship.”
This is not the first collaboration between H2bet and CazéTV. In 2024, the operator sponsored the platform’s broadcasts of the UEFA European Championship and the Club World Cup.
H2bet has also supported the national football coverage through other digital channels, including Campeonato Catarinense matches and the Supercopa do Grão-Pará.
Since 2025, the operator has been the main sponsor of Atlético, and former Brazil international footballer Marcelo acts as a brand ambassador.
Operators are intensifying spending to secure space in the media. To compete for attention-share in 2025, betting companies spent $290 in advertising in Brazil.
Spending on front-of-shirt sponsorships in Brazilian football climbed from $82m in 2023 to $223m in 2025
