PrizePicks has formed a multi-year partnership extension with media organization Shots through 2028, allowing the operator to maintain category exclusivity across sports entertainment, such as fantasy sports, prediction markets and event contracts.
"Shots is a true online powerhouse that aligns with our focus on meeting fans and players where they already engage," PrizePicks CMO Mike Quigley said.
"Over the past few years, we've built a strong partnership grounded in authentic entertainment, and we're excited to continue evolving how we connect with our community in meaningful, relevant ways."
As part of the collaboration, PrizePicks will form new integrations with members of Shots’ talent, including current UFC competitor Sean O’Malley and social media personalities such as Kyle Forgeard, Salim Sirur and Aaron Steinberg.
PrizePicks will also sponsor the This Past Weekend with Theo Von podcast, featuring a dedicated responsible gambling initiative, led by Von, which encourages informed play and healthy engagement.
Shots Co-Founder and CEO John Shahidi also spoke on the partnership extension, having said, "PrizePicks has been a great partner to our network, and we're excited to continue connecting our audiences in meaningful ways.
"We share a common focus on delivering authentic, high-quality entertainment, which is why PrizePicks resonates so strongly with our listeners."
PrizePicks has started a content development fund to support new programming and creative opportunities for Shots, with the two entities also set to collaborate on co-branded in-person activations during 2026.
Shots worked with PrizePicks to help launch Nelk’s 100-Mile Run Challenge in January with Forgeard, which resulted in over $300,000 of contributions for cancer research.
Allwyn International AG completed its majority acquisition of PrizePicks for a closing consideration of $1.53bn on January 16, providing the organization with a 62.3% stake in the DFS operator
