Greentube has expanded its presence in the United States after launching a selection of its online casino titles with PlayStar in New Jersey, marking another step in the supplier’s North American growth strategy.
Following the integration, PlayStar customers in the Garden State now have access to a curated portfolio of Greentube content. The rollout includes recently released titles such as Piggy Prizes: Wand of Riches 2, Firecracker Frenzy: Empress Wealth and Starlight Jackpots: Odds of the Gods, alongside established games that have previously demonstrated consistent performance in regulated US markets.
In addition to newer content, the launch features a number of classic Greentube titles tailored to American player preferences, including Charming Lady’s Boom, Silver Lux Big Win Spinner and Thunder Cash – Dolphin’s Pearl.
According to the supplier, the selection was designed to balance familiarity with newer mechanics, reflecting performance data from other regulated jurisdictions.
Greentube entered the US market in 2021 and has since focused on deploying localized content through partnerships with licensed operators on a state-by-state basis. New Jersey remains a key jurisdiction for suppliers, given its mature online casino market and role as an entry point for wider US expansion.
Greentube Sales and Key Account Manager Patryk Igras said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.”
Igras added: “Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay and a strong commitment to responsible entertainment.”
PlayStar Director of Gaming Operations Duncan Hamilton said: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles and we’re thrilled to bring their games to our players in New Jersey.”
Hamilton added: “This partnership supports our mission to provide a premium, curated casino experience.”
In December 2025, Greentube expanded its Latin American presence through a partnership with Brazino777 in Brazil, following regulatory reforms that opened the market to licensed online operators. The supplier has also continued to deploy content across Europe, including a November 2025 launch with bet365 in Spain.
Greentube operates as the digital gaming division of Novomatic, which marked its 45th anniversary in 2025, with the supplier continuing to focus on regulated market growth across North America, Europe and Latin America
