Guarani Football Club has named Bigbet as the master sponsor for its final stretch in the Paulista Championship, said to be a reflection of the club’s “results-oriented commercial planning.”
The collaboration was described as a “relevant commercial movement” by Guarani and helps the club remain “attentitive to great opportunities for activation.”
Guarani Football Club President Rômulo Amaro led the negotiations with Bigbet and has also helped the club expand its commercial presence throughout his tenure.
According to Guarani, Amaro has forged partnerships with entities that are aligned with its history, tradition and “greatness” of the national football scene.
Adriano Hintze, Head of Guarani’s Marketing Department, worked to structure and activate the sponsorship prior to its debut on January 30.
Hintze has recently been tasked with developing strategies aimed at generating revenue, institutional strengthening and creating relevant experiences for fans.
Guarani’s partnership with Bigbet was also said to reflect the club’s “results-oriented commercial planning.”
The football club is currently fourth in Paulistão 2026 but managed to win its first game with the Bigbet sponsorship 1-0 over Ponte Preta.
In related news, PlayBet was announced as the new main sponsor of CSA Alagoano Football Club for the 2026 season on January 27. Under the agreement, PlayBet’s branding will feature prominently on CSA’s match kits and across the club’s institutional and marketing assets throughout the season.
While financial terms were not disclosed, the deal places the operator in the most visible sponsorship position at the club, traditionally reserved for a single commercial partner.
From the club’s perspective, the agreement is expected to support sporting and institutional initiatives during the 2026 season.
Cruzeiro expanded its commercial partnership with Betnacional on January 14, confirming the operator as the main shirt sponsor of its women’s football team for the 2026 season
