BC.Game renews Leicester City partnership for 2025/26 season

BC.Game has renewed its sponsorship agreement with Leicester City Football Club, confirming it will remain the club's Official Principal Partner for the 2025/26 season.

The renewal follows Leicester City's announcement earlier this week and will once again see BC.Game branding featured on the team's first-team shirts and across selected club assets throughout the campaign.

The partnership builds on the relationship established during the 2024/25 season, with both sides emphasising a continued focus on fan-led initiatives and responsible engagement across global markets.

A BC.Game spokesperson said: "Entering a second season with Leicester City reflects our shared ambitions on and off the pitch. We'll keep delivering football-first experiences for supporters worldwide while championing safe, responsible and genuinely enjoyable gaming."

As part of the agreement, BC.Game and Leicester City will collaborate on territory-specific activations designed to engage fans across international regions, particularly in markets outside the UK.

These will include digital content, localised campaigns and match-adjacent experiences, all carried out in line with applicable local laws and regulations.

BC.Game's services remain unavailable in the United Kingdom, with the partnership framed around brand engagement and responsible-play messaging rather than domestic betting operations.

The company stated that its collaboration with Leicester City aims to promote safe gaming practices through its international digital platforms.

In August 2025, BC.Game secured dual gaming licences in Kenya through its subsidiary Blockdance Africa, allowing it to operate legally in the country's regulated gaming market until 2026.

The approval formed part of BC.Game's wider compliance strategy, which has included restructuring its licensing framework following its withdrawal from Curaçao's regulatory system in 2024.