Genius Sports has agreed to provide Polymarket with exclusive live sports streaming, official data and integrity services for its Commodity Futures Trading Commission (CFTC)-regulated US prediction market platform.
Under the agreement, Genius Sports data will determine outcomes and settlement for covered sports contracts on Polymarket, using the same verified event information the company supplies to professional leagues.
The agreement includes exclusive live streaming rights for US users, including Serie A matches, alongside related real-time event contracts. According to the companies, it makes Polymarket the first CFTC-regulated prediction market to combine live sports streaming with related event contracts.
Polymarket will also participate in Genius Sports' integrity information-sharing processes, which are intended to give leagues and governing bodies visibility into market activity tied to their competitions and enable coordination on irregular trading patterns.
Ari Borod, President of Sports Business Development at Polymarket, said: "Trust, transparency and innovation are fundamental to the long-term development of sports prediction markets. Live streaming, official data and integrity infrastructure play an important role in establishing an engaging product that customers can depend on.
"Our partnership with Genius Sports gives professional leagues direct visibility into prediction market activity around their competitions and reflects the standard we hold across every official league relationship we build."
Sean Conroy, EVP of Rights and Partnerships at Genius Sports, said: "Prediction markets are emerging as an important new way for fans to engage with live sports. As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational."
The agreement expands an existing relationship between the companies. In June, Genius Sports agreed to provide official data and integrity services as part of Polymarket's sponsorship agreement with Liga MX.
Naturally, Genius probably didn't foresee the timing of these news reports clashing, but Polymarket made headlines for all the wrong reasons earlier today - and not for the first time.
Indeed, nine US senators have sent a letter to the CFTC after it emerged that Polymarket accepted over $1.2m in wagers related to wildfires back in January. Wildfires are naturally the subject of plenty of global news this week.
Earlier this week, Polymarket secured exclusive streaming rights for ATP Tour and ATP Challenger Tour matches through a partnership with Tennis Data Innovations
