FDJ United will give customers a unified experience by combining Parions Sport Online’s existing offerings with Unibet’s broader product suite. The migration will take place in March.
Parions Sports informed its players: "By bringing together Parions Sport en Ligne and Unibet, your online gaming experience evolves – a benchmark platform, offering the best in sports betting and online poker, as well as a complete range of horseracing bets with ZEturf.’’
The platform upgrade follows FDJ United's €2.5bn ($2.96bn) acquisition of Kindred Group. Current Parions Sport Online users will keep their login credentials and account information.
To access the platform, they will need to update their app or log in through Unibet’s website.
Upon their first login, users will be asked to accept the updated Terms and Conditions and confirm their communication preferences.
All bets placed on Parions Sport en Ligne before the migration will remain valid. The winnings will be credited to a new Unibet account.
Users with accounts at both Parions Sport Online and Unibet can merge their account histories and balances into a single wallet.
For poker players, their usernames, tournament tickets, bonuses and loyalty points will be retained. A new Unibet Poker application will replace the Parions Sport Online Poker app.
Parions Sport land-based Point-of-Sale services will remain separate from the transition. The Point-of-Sale app will keep its branding and continue to function as usual.
This rebranding is part of a larger strategy to streamline gaming services on Unibet’s platform while ensuring account continuity and consistent service for existing users.
FDJ hosted the Sustainable Gambling Conference last November, where Global Gaming Insider provided exclusive coverage and interviews
