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Amusnet goes live with Hollywoodbets in South Africa

Launch follows a prolonged market entry process and forms part of the supplier’s broader African expansion strategy.

1 min read
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Key Points
Portfolio rollout includes a mix of established and recent slot releases 
Partnership targets growth in South Africa’s regulated online market
Builds on Amusnet’s wider technology upgrades completed in 2025

Amusnet has launched its gaming content with Hollywoodbets in South Africa, extending the supplier’s footprint in one of Africa’s largest regulated iGaming markets.

The agreement sees a selection of Amusnet slot titles integrated across Hollywoodbets’ online platforms. The initial rollout includes games such as Dancing Dead, Candy Palace, Hot Deco, Extra Crown and 100 Power Hot, with further releases expected over time.

South Africa continues to represent a key regulated territory on the continent, with established retail operators expanding their digital presence. Hollywoodbets operates across both online and retail channels and is one of the country’s most recognisable betting brands.

Amusnet Senior Commercial Account Manager David McBryne said: “This launch marks the culmination of a long-term effort that demanded dedication, teamwork and perseverance from negotiation to launch.” 

McBryne added: “With our content now live on Hollywoodbets in South Africa, we are reinforcing our position as a trusted partner while laying the groundwork for further expansion across the region.”

The launch follows a year of product and infrastructure development for Amusnet. In 2025, the supplier completed major upgrades to its Bonus Platform and Promotional Tools, including the introduction of a new Bonus Hub and enhanced tournament mechanics designed to provide operators with greater campaign flexibility.

The company also redesigned its Client Portal in 2025 and rolled out 146 specialised VIP game titles as part of its broader technology roadmap.

In February 2026, Amusnet outlined its 2025 engineering milestones, including the launch of the Golden Coins Link Jackpot and Cash Bomb Jackpot, as well as enhancements to its promotional infrastructure.

Good to know

South Africa remains one of the continent’s most structured regulated gaming environments, with operators increasingly diversifying digital casino portfolios

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