Entain has launched Fishin’ Frenzy Roulette Live across its online platforms, introducing a branded live casino title developed in collaboration with Playtech and Blueprint Gaming.
The new game adapts Blueprint Gaming’s established Fishin’ Frenzy slot franchise into a live roulette format, combining the theme’s visual identity with Playtech’s live dealer production capabilities. The title is exclusive to Entain platforms.
The launch reflects Entain’s continued focus on branded content and supplier collaboration across its digital estate. By extending a recognised slot property into a live casino environment, the operator is seeking to diversify its live offering while leveraging familiar intellectual property.
In a statement shared via LinkedIn, Entain described the project as a joint initiative with Playtech and Blueprint Gaming, highlighting the collaboration behind the development of the title.
Fishin’ Frenzy has been a long-running slot series within Blueprint’s portfolio and has featured prominently across multiple regulated markets. The move into live roulette marks a further extension of branded content within Entain’s live casino vertical.
In November 2025, Entain secured exclusive UK retail rights to Pragmatic Play’s Big Bass slot series across Ladbrokes and Coral shops, marking a reverse omnichannel strategy that moved a successful online franchise into retail betting terminals.
Ladbrokes and Coral have partnered with Pragmatic Play since 2019, reflecting Entain’s broader strategy of long-term supplier collaboration across online and retail channels
