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Hub88 expands 155.io partnership with launch of CCTV-based live game

New Rush Hour title uses real-time traffic footage and computer vision tracking to create a live predictive betting format.

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Key Points
Rush Hour built around live CCTV feeds from global cities
Players predict object counts within AI-defined tracking zones
Marks latest collaboration between Hub88 and 155.io

Hub88 has expanded its partnership with Dubai-based studio 155.io by launching Rush Hour, a live betting title powered by real-time CCTV footage and computer vision technology.

The game introduces 155.io’s new cctv.games genre, using live surveillance streams from cities including Tokyo, Lyon, Sydney and London. 

Players are asked to predict how many objects, such as cars or motorbikes, will cross a designated AI tracking zone within a set time period. Betting options include Over, Under, Range and Exact outcomes.

Locations are selected automatically based on traffic patterns and time of day, with the current city displayed during the betting window. The format is designed around short betting cycles and high-frequency rounds.

Rush Hour follows earlier releases from 155.io including Ducks and Marbles, both of which were supported by Hub88 following the companies’ partnership established in 2024. The studio has also secured direct integrations with operators including Stake, Roobet and Shuffle.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre.”

Sam Jones, Founder and CEO of 155.io, said: “By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.”

He added: “With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players.”

Earlier this month, Hub88 launched its Player Analytics back-office tool, providing operators with enhanced segmentation, behavioral tracking and risk detection capabilities across its aggregation network.

Good to know

Hub88 operates a single API integration platform that enables operators to access multiple suppliers and manage content, reporting and back-office tools through one technical connection

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