Betsson Group has entered into a new partnership with the Peruvian Volleyball Federation (FPV), becoming the Official Sponsor and Naming Partner of Peru's leading women's volleyball competition, now officially titled the Betsson Peruvian Volleyball League.
The 2025/26 season will run from 25 October 2025 to 3 May 2026, marking what both organizations have called a new era for Peruvian volleyball.
Peruvian Volleyball Federation (FPV) President, Gino Vegas, said, "The partnership with Betsson and our strategic allies will allow us to consolidate a sustainable model that places the players, clubs and fans at the centre."
The partnership aims to enhance the visibility and professional standards of women's volleyball, while also promoting community engagement and fan interaction across the country.
Betsson Group Head of PR, Robin Olenius, said, "Sponsoring the Peruvian Volleyball League is our way of supporting female talent and strengthening a discipline that embodies the passion and pride of Peru."
The agreement follows Betsson's recent expansion in women's volleyball through its sponsorship of Panionios Women's Volleyball in Greece for the 2025/26 season.
Both partnerships form part of Betsson's global sports strategy, which focuses on developing female athletic programmes and driving fan engagement through digital activations and exclusive content.
The company said its initiatives aim to elevate the fan experience, bring supporters closer to the game and foster a stronger sporting culture in Latin America, a region where Betsson continues to expand its operational and sponsorship footprint.
Good to know: Betsson's Q2 2025 financial report showed a 12% year-over-year revenue increase to €303.7m, with CEO Pontus Lindwall highlighting Peru and Argentina as key drivers of growth
