Bragg Gaming appoints Morten Tonnesen as COO and Garrick Morris as EVP

Bragg Gaming Group has appointed Morten Tonnesen as COO and promoted Garrick Morris to EVP of Global Content, US and Canada, as part of a leadership restructuring centered on operational efficiency and artificial intelligence integration.

The company said the appointments support its strategy to scale its AI-driven infrastructure while expanding its content footprint across regulated North American markets.

Tonnesen brings more than 17 years of experience across iGaming, sports betting and technology. He previously served as CGO at Xtremepush and COO at Shape Games, which was later acquired by Kambi. 

Earlier in his career, he co-founded BetWarrior, now an established operator in Latin America. As COO, he will oversee operational streamlining and the continued rollout of Bragg’s AI framework across internal workflows and product development.

Tonnesen said: “It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company. 

“With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the US and elsewhere, and potential consolidation in the overall global iGaming and Prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the company's cash runway and driving its EBITDA growth.”

Morris, who joined Bragg in May 2024 as SVP Commercial for the US and Canada, will now lead global content strategy with a focus on US market expansion and entry into the Historical Horse Racing, Live Racing and Prediction segments. His previous roles include COO at Digital Gaming Corporation and Operations Manager at Microgaming.

The executive changes follow a period of commercial growth. Bragg reported that its global content business increased 76% year-over-year in Q4 2025 and 69% for the full year. The restructuring also concludes a cost-reduction program announced in January 2026.

In a statement, CEO Matevž Mazij said the leadership changes are intended to improve operational leverage and support EBITDA growth as the company advances its AI-led model.