Inspired Entertainment has launched its new Soccer 3.6 virtual sports product in Greece with Allwyn Hellas, featuring the debut of the supplier’s Bet Builder functionality, which offers players the chance to wager on multiple event outcomes within the same game.
“We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting,” Inspired President and Chief Executive Brooks Pierce said.
“Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement.”
Inspired currently serves as Allwyn Hellas’ strategic provider of virtual sports, with the new launch said to mark a “significant evolution” of the entities’ collaboration.
The new title is currently live across 3,000 retail venues in Greece, featuring bespoke upgrades designed specifically for Allwyn Hellas such as improved 2D and in-game design elements.
Fotis Zisimopoulos, Chief Sales & Marketing Allwyn Stores Officer, also spoke on the launch, having said, “We remain true to our promise to continuously upgrade the experience we offer to our customers.
“Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market.”
According to the release, Soccer 3.6 will look to strengthen Allwyn Hellas’ ability to provide localized customer experiences in Greece, which was said to represent one of Europe’s “strongest” retail gaming networks.
Inspired Entertainment reported its financial results for the third quarter of 2025 on November 5, as overall net revenue increased 12% year-over-year to $86.2m, driven by the supplier’s interactive games segment
