AMIG, Brazil’s Women's Association of the Gaming Industry, has issued an official statement responding to comments made by the President of Brazil during celebrations marking International Women’s Day.
In its note, the association said it received the remarks with “surprise and concern,” emphasizing that the date represents a historic moment tied to the fight for equal rights, fair working conditions and the ongoing challenge of addressing gender discrimination and violence.
AMIG said the discussion surrounding Brazil’s betting sector should also acknowledge the growing number of women working across the industry. The organization currently represents more than 1,400 members active in areas including technology, compliance, legal, marketing, payments, sports integrity and corporate governance.
According to the association, women are now present across all stages of the sector’s value chain, contributing to what it describes as a more professionalized and responsible ecosystem aligned with international best practices.
The statement also pointed to the industry’s broader economic contribution. AMIG said betting operators generated approximately BR4.5bn in earmarked payments in the past year, with funds directed toward various public initiatives.
“According to the most recent survey by AMIG, women are present in all stages of the industry's production chain, contributing directly to the development of an increasingly professional, safe ecosystem aligned with international best practices,” stated the NGO.
The organization added that many women working in the sector entered an industry that did not previously exist in Brazil only a few years ago and that the continued development of the market should go hand in hand with expanding female leadership in strategic and decision-making roles.
Who voiced support for AMIG’s position?
Betboom’s Laura Morganti praised the association for bringing clarity to the discussion, noting that the growth of Brazil’s betting industry is also the result of “the work of thousands of highly qualified women working in strategic areas such as legal, compliance, technology, governance and consumer relations.”
Meanwhile, Hebara’s Amilton Noble commended AMIG’s response, saying the association’s work is important in addressing what he described as misconceptions about the sector and highlighting the need for debate based on data and evidence.
Both Morganti and Noble have previously contributed to Global Gaming Insider.
AMIG concluded its statement by reiterating its commitment to promoting and expanding the participation of women in leadership, decision-making and innovation within Brazil’s gaming and betting industry.
“The growth of the gaming and betting sector in Brazil is also a story built by women,” concluded AMIG.
AMIG recently launched the 2026 edition of its educational guide “Behind the Bets”, aimed at explaining the regulatory framework of Brazil’s betting market in accessible terms
