The Las Vegas Convention and Visitors Authority has chosen to renew its contract with Reach Global through 2029, valued at approximately $2.5m and meant to support the city’s Canadian tourism outreach efforts.
“It’s a continued commitment to Canada and to bringing visitors from Canada,” LVCVA President and CEO Steve Hill said.
“It’s our largest market. It matters a lot to us. So, we’re not going anywhere.”
Under the terms of the renewed agreement, Reach Global will consolidate all Canadian tourism work for the LVCVA, including coverage for nonstop flights support, leisure sales and public relations.
According to the LVCVA, the city brought in close to 1.2 million Canadian visitors during 2025, representing nearly a quarter of all international tourism for Las Vegas. The Canadian tourism figures resulted in an estimated $1.9bn of direct economic impact for 2025.
On March 4, Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino each reported increases in Canadian visitation since launching its At Par Canadian currency parity program just over one month prior.
The three properties, which are all owned by gaming executive Derek Stevens, began offering Canadian guests USD$1 value for every CAD$1 spent on January 22, regardless of daily exchange rates at the time of stay.
According to the release, Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino have produced over 15,000 visitors from Canada since the program’s initial launch, resulting in more than 2,700 hotel room bookings.
Those eligible for the program are not required to stay at any of the three properties owned by Stevens, who also serves as Owner and CEO of the Downtown Las Vegas Events Center.
The NGCB reported the state’s total gaming activity for January 2026 on February 27, as revenue fell 6.6% to $1.4bn and represents the second consecutive month in which gaming revenue decreased year-over-year
