Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino have each reported increases in Canadian visitation since launching its At Par Canadian currency parity program just over one month prior.
The three properties, which are all owned by gaming executive Derek Stevens, began offering Canadian guests USD$1 value for every CAD$1 spent on January 22, regardless of daily exchange rates at the time of stay.
According to the release, Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino have produced over 15,000 visitors from Canada since the program’s initial launch, resulting in more than 2,700 hotel room bookings.
The At Par program will run through August 31 and is now offering equal value on ticket purchases for a performance by Canadian DJ Excision at the Downtown Las Vegas Events Center this April.
Stevens commented on the program’s effect on increased visitation, having said, "At Par has created real momentum with our Canadian guests right out of the gate, and that means a lot to me personally given my lifelong connection to Canada.
"Bringing a Canadian artist like Excision to Downtown Las Vegas Events Center builds on that momentum, pairing real value with major entertainment and giving Canadian guests even more reasons to plan a trip downtown."
Those eligible for the program are not required to stay at any of the three properties owned by Stevens, who also serves as Owner and CEO of the Downtown Las Vegas Events Center.
Canadian guests were also able to redeem up to CAD$500 in slot promotional play by visiting Club One at Circa Resort & Casino, the D Las Vegas or Golden Gate Hotel & Casino and presenting a valid Canadian ID or passport.
The Kansas City Royals named Circa Sports as the MLB franchise’s official sports betting partner on January 26, featuring prominent signage and branding in Kauffman Stadium as well as new fan integrations
