GameOn has appointed Roxana Nazalu as Fractional CMO, as the marketing agency continues to expand its senior-level advisory services for clients across the sector.
Nazalu is coming on board in a consulting capacity and will now support GameOn clients with campaign strategy, development and execution, working across a range of verticals including operators, suppliers and affiliates.
She has a wide range of iGaming marketing experience herself and has held roles at major companies including Las Vegas Sands, Casimba Gaming, Aspire Global and Pragmatic Play.
She is also the Founder of Orange Synapse, a specialist agency serving iGaming providers globally.
The new appointment signals a closer collaboration between GameOn and Orange Synapse, enabling both businesses to broaden their combined service offering.
GameOn said its fractional CMO division, launched in October 2024, has seen strong demand as companies increasingly seek senior marketing expertise without the cost of a full-time executive. The model is aimed at both start-ups and established businesses looking to scale while maintaining strategic oversight at board level.
Head of Marketing Division Alex Wilson said: “Roxana is a powerhouse in the iGaming space and her track record with global giants like Pragmatic Play and Las Vegas Sands speaks for itself… By bringing her expertise into the fold, we’re not just adding a consultant, we’re significantly deepening our strategic offering and ensuring our clients have access to the very best marketing minds in the business.”
Nazalu herself added that the partnership represents a “natural evolution” for her and Orange Synapse.
She said: “This collaboration allows us to offer a truly holistic service, bridging the gap between high-level strategy and technical implementation.”
A fractional role allows a person to take an influential position helping a company, simultaneously managing their own business
