Casino Buenos Aires Online has officially finalized a shirt sponsorship agreement with Argentinian top-flight club San Lorenzo de Almagro. The deal will run through December, covering the remainder of the current calendar year.
The contract was signed by San Lorenzo President Sergio Costantino and Secretary Martín Saiz, alongside Darío Montero, General Manager of Casino Buenos Aires, and María Laura Ríos, Marketing Director of Casino Buenos Aires.
The agreement follows the expiration of the club’s previous front-of-shirt sponsorship with brokerage firm IEB+, which had left the position vacant ahead of the Apertura tournament.
San Lorenzo had been in advanced negotiations with the operator, with the branding initially expected to debut in a home fixture against Independiente before an AFA strike forced its postponement.
While financial details were not disclosed, the club confirmed that the new deal triples the revenue generated from its prior main sponsorship agreement. The increase represents a significant commercial uplift for San Lorenzo, as Argentinian clubs continue to navigate revenue volatility linked to broadcast rights and on-pitch performance.
For Casino Buenos Aires Online, the partnership marks its first collaboration with a football club in Argentina. The move positions the operator within a competitive sponsorship landscape, where international brands such as Betsson have already secured visibility through agreements with top-tier clubs including Boca Juniors.
The operator looks to strengthen its brand presence within Argentina’s regulated online gaming market.
San Lorenzo is one of Argentina’s “big five” football clubs and has one of the most politically and culturally influential fan bases in the country
